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These days it's very important to get links to your sites and pages from other sites. You don't need to submit to search engines, they 'pick up' your site by finding it through the links pointing to your sites.
You also need to look at things like keyword density, the amount of text on your page, the text used in links pointing to your site - there are literally 100s of variables that have a small effect on your rankings.
You could check out the SE forum here, or the big mainstream SE boards such as WebmasterWorld for more info.
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