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Originally Posted by Baldbastard
This is an adult board so most of the tutorials are for that area, however there is no real difference with doing non adult mainstreamwebmasters.com is a board I recommend and post on.
Selling eBay with AdWords would put you in competition with a lot of big marketing companies with very deep pockets, eBay's as well, its and area I don't work in so I can't comment much.
My guess would be if you setup a site focusing on very niche areas and then link into eBay where they can buy the product you might do OK, but then again I really have no idea, I like easy money 
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I agree with BB, everything that you can find at Netpond can be applied to mainstream and maybe even give you an edge.
Also, if you are interested I have started a thread in regards;
http://netpond.com/showthread.php?t=94110