Great posts, Susanna!
You guys mentioned Dane's threads, here's a fantastic one explaining how to make a viral ebook and what to do with it. This would be one of the "smaller" ebooks/reports that Susanna's mentioned that you would give away for free on a squeeze page or charge a minimal amount for, not the "big" ebook lower down the funnel that costs $50-$60 bucks. He covers every step, from just thinking about it to researching it, writing it, finding products to sell in it or alongside it... everything.
http://www.netpond.com/showthread.ph...59#post1230359