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3. Your ebook should be researched and outlined and every part of it used to build your marketing tools. Examples, an ebook has sections, each of these can become a number of articles or you can give away free a much more scaled down version of the ebook to build your list or to drive traffic direct to the larger/paid version (or both). Many more ideas I will expand on.
Ok with regard to research...Read Dane's thread. Information products are all about the answers...basically answers that are there if someone wanted to go to the effort of researching them. Information products are about researching for people. If you think of it that way you will be able to get into this.
My point here was more about thinking big picture when writing. When you get good at this you write the titles and subtitles and titles of articles and other products. You can easily reuse articles as an autoresponder series. Its similar to reworking your sets of content!
Your signature line in a forum can be very intrigueing if you link them off to content you produced. If your answer directly relates to an article you have submitted or a blog post you have made then link to it within your answer!
When you are producing content (writing) its easy to spam it because it is something of value! I am talking forums, myspace posts, blog posts.
With regard to articles...there are probably over 100 places to submit too. I would suggest trying to find places that niche and accept only your niche. I would imagine thats a much better link for seo purposes and for driving actual interested traffic. There is even tools you can use to submit articles, similar to chameleon submitter.
more to come...
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Susanna
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