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It depends on what you are looking to get into. I have a few bricks and mortar interests, these bricks and mortar interests do not sell anything, they provide a service in my home town so hitting the key phrases is much simpler. For example, you open a hair salon in New York it is easier to get on page one of Google for 'Hairdressers New York' than it would be if you sold hair spray.
My first suggestion would be to pay $19.00 and get a link on Best Of The Web. They have a lot of PR4 and PR5 categories so straight away you get one inward without wasting an outward link.
My second suggestion would be open an eBay store in the same name as your site, make sure you have plenty of auctions and treat your auction description as you would a web page. Lots of nice descriptive keywords, I just quickly typed "jvc stereo for sale" into Google and ebay listings occupied the top two slots.
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