Originally Posted by thomasbyers

Yes its called the long tail.

Read these for some great information

http://www.allstarmakeovers.com/web-...-seo-tips.html

http://blog.searchenginewatch.com/blog/050314-164653

http://www.webmasterworld.com/forum30/29814.htm

http://blog.usweb.com/archives/long-tail-seo-strategy/

http://www.searchengineguide.com/bailey/005362.html


All have great information on the subject