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Originally Posted by haui
Lots of that is done to get around some LL and TGP rules would my guess be, but yes folks better have your page or site listed at a few less sites but make some sales! And my old saying still stands ugly sells!
(Note: Nice looking might sell as well, but build with the objetive to sell and not to showcase good looks! Your bank account will be thankfull!) 
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Yeah, I know a lot of webmasters have to go prettier to get listed. Ugly still sells. Webmasters should want their sites to be less "pretty" than the sponsor sites they are sending to...give that surfer a feeling that if they want quality, they'll have to pay for it.
It's all about effective web design.