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I build for surfers. I use IE6 (check in others of course) since my stats show that is almost all of my surfers preference. I use popup-free, console-free sponsors. I give lots of clean non-sponsor content (fresh). My galleries are very simple except sometimes a crazy retro background for fun. In fact, they are probably considered ugly.
Other webmasters would wet their pants laughing at my galleries. But I like them and I have some nice partner accounts. Sometimes I get a note from the tgp owners saying they like my galleries. That makes me feel great.
I remember what it was like to be a surfer and get my browser crashed, virus, etc.
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