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How where the keywords in your adgroup matching your ad and how id your ad matching your landings page.
G want to get rid of the 1 page landingpages because it is not a good user experience so in all their wisdom they have sad the more matching content on your website the better QS (Quality Score) you get the less you pay.
I have mainstream blogs with articles on a high paying niche (finance) that i sent the traffic to and because is have a high QS i pay very little for my clicks and i am making nice sales and getting also nice adsense Clicks.
It is all about matching keywords in your adgroup and matching the ads to those keywords and matching your landingpages to those ads.
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