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Originally Posted by _LB_
it will just be a few in the know who make the money. They are targeting big business who can afford the stupid prices and still turn a profit. This is cutting out the affiliate.
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yeah there are fewer and fewer in the know who make the money. but they're not big corporates, i don't agree with your conclusion. i bet a good chunk of the top 5% of adwords advertisers are affiliates. it's not about affording the stupid prices it's about adapting to the changes best and fastest so that you don't have to pay the stupid prices
and smart affiliates are usually much faster to adapt than big corporates (professional SEM firms excluded, they're on par with top affiliates)