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Do you count your outgoing traffic, or just depend on what the sponsor says?
I know more and more people who are watching their outgoing traffic and counting the hits leaving their pages via their own server over just checking the sponsors stats.
I've been working on a tool that people could use that would count their outgoing traffic and show you what you're actually sending and you can compare it to your sponsor stats. If used properly you would be able to track each of the outgoing by it's refer url, so it would be easy to match up.
Is this something you'd be interested in using?
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