I don't think anyone believes that teens don't sell. I think it's a hard market to exploit profitably. One reason for that is that most young webmasters like teens, and they target that market as a personal preference. I can't sell teens as if I was an 18 year old, so I need to work out my own sales methods. I'm interested in selecting my potential sales by surfer age rather than the more usual filters. Right now I don't know if that's a sensible approach, but it does tie in with the traditional marketing sequence of -
- Find your customers
- Work out what they want
- Decide on the sales triggers
- Make sales.
