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Originally Posted by Head Boy
My reference to teens and 18 year old guys, was related to webmasters rather than surfers. I can see that 18 year old porn buyers could split into 2 (or more) groups - those looking for peer pictures, and those looking for pics of their friends' mums.
I'm trying to get a feel for the triggers that make 40+ surfers buy, and to see if they are the same as the triggers for 18-30 year old buyers. I can't be wrong, because right now I've no idea if there is even a difference.  But you say that older buyers are more discerning, so I guess there is. Could it be that they want fillet steak rather than McDonalds?
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18 year olds selling to 40 year olds.
Good luck with that approach. It's about as useful as selling to guys who can get off in 5 minutes and log off. OK I will be nice now.
Think like a buyer not a seller if you want to sell more. In general an 18 year old will not buy teen porn. He's got to be a real geek not to get laid by a peer in 2007 and the odds on him buying porn are slim. Sell him the fantasy he can't get his hands on.
The odds on an 18 year old knowing how a 40 year old thinks is even longer. I am talking about SELLING here and not handing out leaflets to passers by and hoping.
What triggers a 40 year old to get his wallet out for teen porn on the Net? Good question and the key to success. Hard question to answer in a board post because there are so many variables. but here goes.
Porn = Fantasy that is believable.
The viewer has to believe it's real and COULD HAPPEN TO HIM. Tough job to do and where most fall down. This is very general. The action has to convince the viewer the models are fucking for an orgasm not a dollar. They're into the fucking not the money and if the viewer was there he could do the same. This is why Amateur and reality are good niches if done right and so hard with todays porn industry.
The model is not a piece of meat, she/he is a person and real.
"Could it be that they want fillet steak rather than McDonalds?"

Spot on.
I'm not saying you can't knock a wall over by slinging mud at it. I'm saying the odds are on you knocking it down by throwing well aimed large rocks at a wall that will easily topple.
Or.
Offering a hungry man a MacDonalds when every one else is offering him fillet steak is not a good sales approach. and the reason so many do badly in the biggest niche in porn. If you're selling sites that pander to you, be careful. The ones that pander to the surfer are the ones that convert.