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So what triggers your surfer? Did you think that one through?
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Sorry had to go for a pee and stop laughing.
Man walks into a clothing shop with red shirts in the window display and asks to see red shirts in his size. Shop assistant shows him a tin of baked beans. Odds on getting a sale are low.
Man walks into a clothing shop with red shirts in the window and asks to see red shirts in his size. Shop assistant shows him half a dozen different shirts in different shades of red and different styles. Odds on getting a sale are good.
The surfer has already told you what he wants.
It's a bit different with Internet traffic, not a lot though. Assume the surfer landing on your site has come to buy what motivated him to come to your site.