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Originally Posted by MrMaxwell
Customer acquisition as you refer to it is 95% of the ballgame..
If you can acquire a paying customer, even if the initial revenue is very small, you've acquired a paying customer.. to me it makes more sense to acquire more paying customers even if you don't make alot on them right away and then figure out exactly how to milk them.
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This used to be true from an affiliates perspective. However hanging onto your credit for the sale is starting to become a significant factor. Getting the surfer back for another sales attempt if the paysite tour fails is yet another consideration.