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Originally Posted by _LB_
The thing I think Paul misses is that selling porn is just the same as selling almost anything else. Its not special, its just a product like any other, and people who treat it differently tend to miss the point.
Selling is not just the process of filling a need, good sales technique is also creating a need and building on it. Its not enough to just sell 20 mins of porn to someone wanting 20 mins ... to build a successful business you need to be able to sell a 30 day membership, possibly a good value cross sale and up sell your customer. This is what a good site does ... and this is what separates the guys just struggling from payout to payout, and the ones who are making a good living. Its not different in most other industries, and there is no reason it shouldn't apply here.
Porn isn't special ... its just another product. I have no trouble selling at all, not because I like porn ... I don't like porn or any of the niches I promote ... I just understand the product and apply my sales skills to it. All this hoo-rah about having to be into what you sell is utter crap.
Funny that the 'big new thing' a couple of years ago ... the $10 or $5 memberships thing was a dud. You made less money in the end, and if paul wants to try and reinvent that then all power to him. He will take a pay cut just like the others did.
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I think that $5-$10 monthly memberships are just dumber than all hell.
If the surfer wants monthly access he'll pay the $30 or he ain't worth your time. The only way a $5/mo site would be any good is if it was selling the sets inside of the members area and/or had plenty of juicy upsells.