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Originally Posted by MrMaxwell
I think that $5-$10 monthly memberships are just dumber than all hell.
If the surfer wants monthly access he'll pay the $30 or he ain't worth your time. The only way a $5/mo site would be any good is if it was selling the sets inside of the members area and/or had plenty of juicy upsells.
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Surfers don't think in terms of time, they think in terms of need. If they see a set that they just have to have they will pay whatever the membership fee is. A big misconception is that surfers actually give much thought to how long their membership is or it somehow influences their decision to buy. Surfers are driven by need first, then other factors such as price etc come into play.