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Originally Posted by RawAlex
There is a problem with that. Most porn surfers are motivated by their penises and their horniness at a given moment. If they weren't into it, they wouldn't be surfing for it, and certainly not paying for it.
You may never get a chance to make a second or third sale. You may only ever get a single shot at the client. Getting him (or her) signed up to a site the will recur bill them and earn you money over and over again without any effort on your behalf is a great way to make money.
A dollar now and a chance to sell something in the future, unless you have a solid way to get the guy to come back to you isn't going to add up to $30 any time soon.  |
Mmmm .... While I agree with you, I'd rather focus on getting them to come back. So, this means I put up some sites that are for the hit-and-run surfer, the guy who will sign up once, may rebill, but that's it. Or will buy one product and be happy with it.
The others are geared toward the customer who will keep coming back again and again, visiting my sites all the time, calling to ask what's new ("If you want to know what's new, check my website!" is always the answer) and asking for advice on other products. They will post, comment or call and ask me for toy recommendations for themself or their partner/wife. They will ask where they can buy something I may not sell, but I can give them a link and hopefully it will be one that has an affiliate program.
But, it also depends on the niche, the fetish, the surfer and the age of the surfer as well. My steadiest base of known customers averages age 45. They buy differently than the 21-30 base, and differently than the 55+ base. It's knowing how to sell to each group that makes the difference.
I'm seeing a big trend shift in my niche, but that's for another thread -- someday.