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Originally Posted by pam
Mmmm .... While I agree with you, I'd rather focus on getting them to come back. So, this means I put up some sites that are for the hit-and-run surfer, the guy who will sign up once, may rebill, but that's it. Or will buy one product and be happy with it.
The others are geared toward the customer who will keep coming back again and again, visiting my sites all the time, calling to ask what's new ("If you want to know what's new, check my website!" is always the answer) and asking for advice on other products. They will post, comment or call and ask me for toy recommendations for themself or their partner/wife. They will ask where they can buy something I may not sell, but I can give them a link and hopefully it will be one that has an affiliate program.
But, it also depends on the niche, the fetish, the surfer and the age of the surfer as well. My steadiest base of known customers averages age 45. They buy differently than the 21-30 base, and differently than the 55+ base. It's knowing how to sell to each group that makes the difference.
I'm seeing a big trend shift in my niche, but that's for another thread -- someday.
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the best " product" you can sell on these type of sites would be live cam sales. That is something that the customer could come back, find a new girl who is online through your site and go drop $50 - $100 etc.. on her. Other than that or trying to sell off the traffic to AVN Ads or something like that the " milking them in the future" is a hard thing to come up with. I know there are ways to do it I just never owned a site that focused on getting them to come back over and over to figure out what you could provide to them. Mainstream its easy, you can throw 20 different ads at them that is relivant to the type of the site, everything from stupid free gift cards to phone service, to free games, credit repair, etc. etc.
When I think about building value by getting people to come back it is mainly traffic stats. If you have a site with a forum and 10,000 repeate visitors a day that is value in itself. If you can't do anything with it to make money you have something of value you can sell.
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