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Originally Posted by Head Boy
Any chance I can get some opinions on this. I need to decide if I should send my traffic to parking programmes plus a small selection of sponsors, or if I should put some effort into increasing the amount of traffic I send to a broader range of sponsors.
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Head Boy honestly I think you should go with option 1, I've said this before in other threads, I think the way things are changing in our industry, people should really stay focused on a few niches that they know well and that they can sell well. Send more traffic etc. if ain't broke don't fix it.