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Originally Posted by Head Boy
OK, so what do you think the fallacies are in this statement?
btw - I don't agree with it for at least 3 reasons.
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1) For the most part, nobody sells single pieces of chewing gum anymore. When I grew up, there was plenty of penny candy we could get, including bazooka bubble gum. Almost every corner store had bins of penny candy by the cash so kids could annoy their parents into buying them a piece. I don't see that very often anymore. Now they have $1.50 chocolate bars, and other $3-$10 items crowding around.
2) The objective isn't to just meet customer needs - it is to exceed them and sell them what they didn't even know they needed until you TOLD THEM. Otherwise, there would be no Starbucks, just 101 generic coffee stands.
3) A significant factor in any business is selling the customer enough product to justify being in business. Selling them 30 days is better than trying to sell them 1 day 30 times, because it is likely the customer wouldn't always buy your porn. At the end of the day, you write off your costs to acquire the client, the cost to run the site, the cost to make the tour, the cost the produce the content over a 30 day window instead of a 1 day window.
Realistically, if you were selling 1 day membership (no recur) you would likely have to charge something like half a monthly membership to make up for the losses you would have not getting the other 29 days of the sale (and the 29 other days of potential upselling inside your membership site).