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I agree with 2 and 3, but I'm not sure about 1. I hear what you are saying, but you could sell a $1 membership, and then sell them VOD minutes. That could end up giving you a higher monthly take.
I think one of the big advantages of the 30 day membership is that the surfer is likely to return if he's already paid for it. That gives you a chance to sell him some more stuff whilst he is in a protected environment.
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