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I use FHGs cause i'm too lazy to make my own but imho the reasons you should make your own if you have the time could be:
* they look fresh, if you use the same fhg everybody else does there's a real chance your visitor has seen it already
* you can seo it and add a little text and it will pull in some traffic by itself
* you can even submit it to TGPs if you like to make it by their rules
* you can place whatever ads you want on it, or come up with new ways to advertise, better text description, you own banners and such
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