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I don't regularly read mainstream blogs and almost never read adult ones, but I notice that there are some blogs with geniune comments and there are blogs with zero comments. Sometimes I will spend more time reading the comments than the actual post, same with youtube comments, or slashdot. The comments support the post by engaging the user with other users opinions and all of us like to compare our opinions with the rest of the world even if the comments are about a ridiculous subject - you can see this on messageboards everywhere; if there are no comments, however, then the visitor will not be staying very long.
Though how user contribution to one's blog in the form of geniune comments translates to sales I am not sure.
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