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Sales text and Banners the holy grail of your existence. There are some people in this world that can sell heaters in hell and ice to eskamo's. _LB_, Rvince, Myself and others have this ability. It's not something that comes natural you have to learn it. I could sit here and write your sales text and it not sell for you. It has to come from within you. You have to know what your selling. Sex sells but its not easy to sell sex. Sounds strange but it is very true.
You have to give the surfer a reason to click on that link, it has to be suggestive, it has to be informitive, and it has to sound like it's the only place in the world they can get it, and you have to make them curious, not the easyest thing to do in 2 to 3 sentences.
My all time favorite example which now would get me nailed for trademark but it shows you what you need to do. Click here to see 3 girls 2 guys and an echasketch.
I gave them 3 girls and 2 guys, everyone pretty much knows that gig, but what the hell can they do with an echasketch? curiousity killed the cat on that one..
Is it a lie, well yes, should you lie to surfers no, but a little fib isn't going to hurt. Remember its part of your job to get the surfer to the sponsor. Now if you say that the sponsor is free and they are charging 39.95 a month, or that today only they are giving away a free pizza to everyone that joins, your kinda screwed.
Banner are a waste of space, unless you add sales text under them, surfers get trained to miss banners on a page, they dont even see them. Then there is are these nice little programs that identify banners and affiliate code and they don't even show the banner..
So golden rule here is dont use a banner by itself.
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