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Grabbing the surfer part 1
Page color is one of your biggest friends, bad page color is your worst enemy. The brightest thing on your page should be your sales material
I have ran into page after page where a webmaster will take and do a tabled page and put bright pink as one background, light pink as the backgound of the main table, then white as the sales text. I just want to kick there ass.. You have to grab the surfers eyes with your text You can not do this if the text is ligther than the other colors on the page, the eyes ajust to the brightest color of the page, and therefor bright background colors will cause the eyes not to see the lighter sales text.
Make your sales text the brightest thing on the page. !!!
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