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Content
Should you buy it, Just starting out, NO.. there is no reason to, most sponsors have some kind of content, that they let you use, the main rule of useing there content, is the page where the content is used you can only use them as a sponsor, this is a very simple rule.
There has been some debate over the years as to use bought content or not, some say when a surfer is at a site where you have bought content, and they click and go to a sponsor then the surfer doesn't get that content. Its just another arguement in the puddle to me, I have used my own, I have used sponsor content, I don't see any difference.
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