OK - so am just overall struggling with the concepts here and think it is because the program is written more for those selling ad space...
can anyone explain please what the different descriptors are in our language as the semantics are killing me.
For my example I have:
- 5 blogs I want to place ads on, in four spots - two sidebars, footer, money bar.
- Will feature 3 sponsors - two with just one link and one with 6 links
- Each sponsor has sq banners, horiz banners and text ads.
So each blog is a publisher - right?
then each sponsor is an advertiser - right?
then I get confuzzled... between campaigns and zones.
so a campaign is a set of ad tools - banners and text ads that go with advertiser(sponsor) - right?
and then a zone is a place on site to advertise and size? - like sidebar/sq banner??
then a channel is a group of zones????
i am so confuzzled
