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Cell phones, Ipods, Psp's, smart phones. I am kind of new to this concept myself. But I will tell you what I have learned. Most cell phones use a video format of 3gp, Ipods are Mp4, Psp's and Smart phones use wmv. To build for one kind of handheld is kind of like useing a sling shot to shoot a moose. Sure you can hit it but to keep from pissing it off you might as well take it out for dinner. The sites I am looking at building are multi formated under the niche of handhelds. This is sort of a thriving business in other countries, but not in the Usa. What has hurt the usa market, is this dick companies that advertise ringtones, backgrounds, and crap for phones, saying there free, then turning around and charging the customer a membership fee, and sending unasked for stuff, then charging the customer for them. From reports of this writting usa is a 23million dollar industry, where other countries are around 1billion dollar industry. Is it wise to build for handhelds, right now is the best time to get started on a project, but I wouldn't dedicate a lot of my time to it, maybe an hour every couple of days, to build the traffic, once the tap turns on full stream then you will have a bit of an edge over someone just starting. It will happen it is just a matter of when.
One thing about ring tones, images, and video, unless you own the rights to it, it is very much stealing or bootlegging, so be careful what you upload, make sure you own it.
Also some content producers require an aditional license to use the content you have for the web, to be used on handhelds, so be sure to check before you just use the content.
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