I don't know what sponsors can do to motivate us. I've got a few sponsors that know their business and give me good sales ratios, but I still haven't got round to promoting them hard. Maybe it's the quest for something new, or maybe it's a fear of the law of diminishing returns that stops me.
From the comments of a few sponsors, I gather this is not an unusual attitude.

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Baronets (incorporating Domains for Porn) is holding down domain registration prices for this month.
They are still $7.95 - and that's without any asterisks concealing extra charges.