Originally Posted by Senwolf

Funny that you mention that ugly sites often outsell pretty sites. Would you care to know one of the key reasons for this? Ill tell you all anyway.

Ugly sites for amateurs convert better than pretty sites for amateurs because you are in the amateur market. Make that site to pretty and you just gave the felling that its a professional site verses a amateur site. Sure you claim to be a amateur site the customer says. Yet your site is screaming to them professional. Hence you are not sending one clear message but two messages that negate each other.

The viewer says cant be that much of a amateur with professional grade site and photos that look like a professional photographer shot them. Then we could get into the set itself does it look like the ladies home or does it look like it was shot in a professionals studio?

If you want to play the amateur game I think you should really look at being yourself and being the amateur. Then you send a steady one theme message out and do not look like a professional trying to play amateur.