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The term "sponsors" belongs in adult. In mainstream, you're looking for affiliate programs or CPA programs.
A lot depends on the nature of the product. With actual products, sent over the mail, the profit margins tend to be low, and you can expect 3-10% in commission (usually no more than 6%). For many products, that is not a lot of money per sale.
With virtual products like e-books, you get around 50% per sale, which gets closer to what you know in adult. Try clickbank.com for some good opportunities in a variety of topics.
Traffic is usually harder to come by in mainstream, but depending on how you work you can get good conversions. The good news is that most mainstream affiliate programs tell you for how long your cookie remains active and it's usually measured in weeks, if not months. I really think that explains the much better ratios in mainstream.
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