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A really good member area with lots of content, high quality video, solid navigation and search features etc.
A good looking - and relevant - tour certainly doesn't hurt either, and I don't mind, but don't crave, a good stats tracking system (I'm a big NATS fan).
Since I make most of my money from reviews (and not surprisingly usually the ones with the highest scores), promo content and assorted other webmaster tools (banners, FHGs etc.) are of very little importance to me.
I usually don't even need them for blog posts either, as I typically go with member area screenshots in those as well.
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Mike's Porn Site Reviews - because reading is good for you... Or something like that. [For site owners: I'm currently not accepting new requests at MPSR, but requests are open at my new site here. Link trade requests also welcome.]
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