In addition to the above, I was surprised about the comment:
Quote:
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The adwords gets us a good amount of traffic but it's not the traffic were looking for
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Adwords
should deliver exactly the traffic you're looking for, that's it's reason for being. If it doesn't it's because you're not using your campaigns effectively. For example are you sending all your adwords to the index page from generic terms and losing it to leaks or are you tightly niching the campaigns and sending niche specific traffic to each relevant niche tour?