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The whole Ipods thing has really been used up IMO. People are still doing ok with such things though. "Free Gas Card", "Free Designer Bag", etc...
The way they work is somewhat simple:
Having such a promo, you are the middle-middle-middle man really.
Like so...
1. You offer Free "XYZ" in exchange for the surfer signing up for X number of sponsored offers. Said sponsored offers are people you are an affiliate of, which pay you "XYZ" for people signing-up for trials of their service and whatnot (ie. Bookclubs, dvd rental, etc) or requesting college info etc.
*Special arraignments most be made with said sponsors of yours to promote their offers in this “incentivizing” fashion.
2. You then build a site which slowly gets them to sign-up for one offer after the next. Always placing the one they are least likely to do last. Like “Free Satellite TV programming for 30 days”… By this time you have gotten then to sign-up for other offers but they never follow through the last step to claim their reward. So you just made money and didn’t have to give them anything.
3. You need to build a landing page like the popular: “Enter Zip Code” or “E-mail address to see if you qualify for your free “XYZ”. The Zip-code thing has become madly popular because most of the people you are promoting only accept US leads. Hence the Zip-code.
4. You sign-up as an advertiser on a large ad network and pay others per lead to promote your site. i.e. Pay the ad network $1.50 for every Zipcode entered or whatever…
The business model of this is pretty dirty if you ask me… But, that’s life sometimes.
I’ve never done such a thing, but have made PLENTY of coin promoting such sites through the ad network I deal with.
Want to do the same? See Sig… There are also many other offers you can promote through the network.
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