What is your traffic looking for and how to sell to it?

[Paul Markham]

This is motivated by a thread HB started and others might get some help from it. I'm going to explain it in a general term so you understand it better. And for many it's so basic they will be asking why I posted it. Newbies need help is why.

The Internet is the biggest shopping mall in the world and it's in sections. People go to the sections that appeal to there needs via different methods and some are just wandering around aimlessly. Decide for yourself which one is best to sell to.

Now assuming he's gone looking for "Mature" and in that section of the mall. Now you need to tell him the type of mature sites you have to offer. Do you offer everything or something very specific? What ever it is you need good text that tells him why he should click your link and come over to browse your shop.

Now you offer him the goods he came looking for, in the easiest most user friendly way you can. You also want to make a sale so even though you want to offer him things that you like it's more important to offer him things he likes.

For instance if you're targeting mature women having sex with younger males. Tell him in the title of your link, show him sites in that theme and try to have as many good sites as you can find in that niche. You could have Grannies with younger males, older milf type as housewives with younger males. Porn Stat glamour type woman with younger males. And the list goes on.

Don't promote a site that's not good. In some niches odds are he's signed up and been ripped off by it and it taints the rest of your sites you offer.

Some golden rules.
NEVER SELL A PRODUCT YOU DON'T UNDERSTAND.
Never sell a product you don't believe in.
NEVER SELL TO A BUYER YOU DON'T UNDERSTAND.
Never sell to a buyer you don't like.

The reasons are so obvious I will not explain them.

I'm not saying you can't stand in the mall and hand out leaflets to everyone who walks by, but targeting your traffic and sales is by far the most profitable. How you target is up to you, just assume there are millions of people who like what you like and will buy what you like. You know know how to talk to them and you know what they want.

[Paul Markham]

Someone asked how to sell to different sections of surfers looking for teen porn. And this is my advice to anyone on how to shape your sales marketing.

Unless you have very weird tastes here's a guide line.

Sell what you know in the way you would like to be sold to.

Think of your own personal experiences when you walk into a shop interested in a product. Do you want to be shown another product, the wrong product, a product that does not work, be presented a line of boxes and told to choose one with the shop assistant reading off the boxes?

No you want an honest opinion from a knowledgeable sales assistant who is there to help you.

So talk about what you understand in a way you understand it. If you have to come onto Netpond and ask how to market to different age groups looking for a niche you don't understand, try marketing to the people you do understand a product you know.

Or keep send traffic to sites and hoping.

[Head Boy]

No Paul - I didn't ask how to sell to anybody.

I asked about the differences in the sexual interest of various male age group. No mention was made of selling until you started banging out your usual stuff and killed the thread.

[Paul Markham]

Do you mean this thread "Selling teen sites."

I've not tried to sell much in the teen market, but it has always seemed to me that there are two types of customer. Teens and twenties looking for their peers, or at least girls in a similar same age group. Older guys looking for younger girls to satisfy their fantasies or nostalgia. Am I right, and is there much difference in the sales methods for each group?

Stupid me to think you were asking about "differences in the sexual interest" and not about selling teen sites.

You once told me people did not take any notice of you, or something like that. I'm totally clueless why.

[Head Boy]

Talking about the differences between methods should promote a discussion on those difference, and not yet another repeat of the same tired old general claptrap.

I guess it depends on one's motivation. If you want reearch markets, then you want discussions. If you want to spam and self-aggrandise, then I guess it isn't so important.

Anyway, I don't want to mess up your thread - you may pick up another affiliate from it.

[hardcoreblogger]

Originally Posted by Paul Markham

Never sell to a buyer you don't like.

how on earth would i know if i actually like the folks buying porn through my sites? i prefer not to find out

[Head Boy]

Originally Posted by hardcoreblogger

how on earth would i know if i actually like the folks buying porn through my sites? i prefer not to find out

I think Paul may have meant, never buy from a seller you don't like.

but then again, he could have meant - never post in a thread started by someone you don't like.


I'd sell to anybody who has the money, and who isn't going to come back and bite me, even though I'm selling honest products.

[Paul Markham]

Originally Posted by hardcoreblogger

how on earth would i know if i actually like the folks buying porn through my sites? i prefer not to find out

I suppose I will have to be more specific then. For instance if you think people who buy BBW porn are perverts and those who like hairy women are sick, don't try selling to them the niche they love.

Sorry I thought with all the bright people here they would get it, seems they did not!!

[hardcoreblogger]

hmm there's a huge difference between never sell to a buyer you don't like and never sell to a buyer who you think is a sick pervert but never mind paul, i won't get it anyway hope you make a signup from this thread, so it was worth it.

[pam]

Hm, didn't I post this on a tutorial a few months ago?

[Paul Markham]

Originally Posted by pam

Hm, didn't I post this on a tutorial a few months ago?

Did you get the insults?

It's all prety basic sales technique stuff. Hopefully helpful to newbies.

[pam]

No one made any insults in my tutorial, all I got were thank you notes.

[Varzi Network]

Originally Posted by pam

No one made any insults in my tutorial, all I got were thank you notes.

Mind boggling as to why people might treat you different for being unbiased..

[_LB_]

Seems like you are just describing basic traffic filtering with a few twisties thrown in.

Though your golden rules :

Some golden rules.
NEVER SELL A PRODUCT YOU DON'T UNDERSTAND.
Never sell a product you don't believe in.
NEVER SELL TO A BUYER YOU DON'T UNDERSTAND.
Never sell to a buyer you don't like.

Are rubbish. It makes it easier to sell something you like and believe in to someone you like, but a good marketer or salesperson can turn a sale from any audience even with a product they don't particularly like. I really don't like gay porn or the preggo porn niche, but I can sell it like crazy!

[Paul Markham]

Originally Posted by _LB_

Seems like you are just describing basic traffic filtering with a few twisties thrown in.

Though your golden rules :

Some golden rules.
NEVER SELL A PRODUCT YOU DON'T UNDERSTAND.
Never sell a product you don't believe in.
NEVER SELL TO A BUYER YOU DON'T UNDERSTAND.
Never sell to a buyer you don't like.

Are rubbish. It makes it easier to sell something you like and believe in to someone you like, but a good marketer or salesperson can turn a sale from any audience even with a product they don't particularly like. I really don't like gay porn or the preggo porn niche, but I can sell it like crazy!

A skilled and Internet marketing person can. How many new people are skilled and Internet marketing people?

A skilled marketing person can buy cheap content and put up a site and tell affiliates how well it converts and retains. Even though the content is in his own words saturated and causing charge backs. Is that skilled marketing?

This thread is advice to newbies, skilled marketing people like LB know how to "market" a site full of cheap saturated content. And before you answer I will tell you if you want unsaturated content for a tour you don't get it for $10 a set.

Only a cheat or a fool thinks that content is not sold a lot.

[pam]

It's easy to spot when someone hasn't a clue about a niche.

Research is the key

[Paul Markham]

Originally Posted by pam

It's easy to spot when someone hasn't a clue about a niche.

Research is the key

Which is what I'm saying.

You need to know what you are sending traffic to so it converts. Of course skilled marketing people can do anything. But why are they reading a thread aimed at newbies. Who I've said should not be taking on the teen niche.

[_LB_]

Originally Posted by Paul Markham

A skilled and Internet marketing person can. How many new people are skilled and Internet marketing people?

A skilled marketing person can buy cheap content and put up a site and tell affiliates how well it converts and retains. Even though the content is in his own words saturated and causing charge backs. Is that skilled marketing?

This thread is advice to newbies, skilled marketing people like LB know how to "market" a site full of cheap saturated content. And before you answer I will tell you if you want unsaturated content for a tour you don't get it for $10 a set.

Only a cheat or a fool thinks that content is not sold a lot.

Yeah fair enough, but you have to be careful about speaking only in absolutes. Saying you can 'never' do this or that even when only talking to newbies is essentially misleading. Its a good idea to do your research and understand what makes them buy, but we have to be very careful we don't hurt newbies in this industry by offering advice in the form of absolutes unless when absolutely necessary

[hardcoreblogger]

maybe shift the thread to the new adult webmasters forum so the newbs will read it? if a newb is passionate about teens then he can as well start experimenting in the teen niche as in any other niche. and i agree with LB, if you do the research you can sell anything, even what you don't like. eg shemales turn me off, but i love selling them

[LezGeri]

I agree with LB, speaking in absolutes can really be misleading.

It's actually fine to call visitors to your site "filthy degenerate pervert scum" if you are catering to those who get off on being humiliated & verbally abused.

I also agree with you Paul, that it is all about understanding your market.