What are sales worth to sponsors?

[neak]

Just wondering if there is more to a sale than just the face value. A lot of sponors offer a very high PPS and was wondering if that was because sales are worth a lot more than just the money they're receiving, whether it be the data, client base, credit card number etc?

[_LB_]

Really depends on the site.

Typically most sites have upsells in their members areas, and mailout their members too. Some go further and do xsells on the join pages and plug in a lot of upsell content. The cams and dating sites can pull some huge $ from members and those are often reflected in their payouts. Its not uncommon for a cam site to pull $200 on average per member.

If you are being paid $30 per trial join on a site you are doing pretty well and definitely getting a much larger piece of the pie than the paysite.

[apcwebmaster]

Theres the branding aspect too. I was talking to some friends about what I do and 2/2 times they asked me if I could just drive around fucking chicks and then put up a site about it as a business model LOL, I think you see where I'm going there...

[easymama]

Everyone thinks they have a 10" pecker and can be the bang bros...that's funny. It's a nice fantasy....I did often wonder how the companies make up for the $35 payout on a $5 trial...I was skeptical that the sponsors were shaving rebills or something but I don't think that anymore...not sure why, just don't. I guess I assume that more dedicated and experienced webmasters would expose the sponsors if they did that before I would get taken advantage of too bad.

[Panky]

The theory being that if a sponsor offers a high PPS payout, they can later make it back in rebills and upsells. Affiliates who choose PPS don't get paid on rebills. Some sponsors do pay on upsells, others don't.

It's a numbers game. The sponsors sit down, look at join and rebill ratios, factoring in expenses, and try to determine if they can afford to offer a PPS option or not.

Not all sales a sponsor earns come from affiliate marketing either. The sponsor might be operating their own search engine campaigns, PPC campaigns, their own TGP networks, blog networks, and the likes.

[Head Boy]

Well you open a real can of worms when you ask this question.

In fact I would ask what purchasing surfers are worth to sponsors. Your question implies that the affiliate gets the credit for all sales from his traffic. You can see from the tours of many sponsors that they are more interested in picking up sales for their own creidit before the surfer hits the join page. This has been discussed many times, and the standard response is to say that I don't undertand the pps model. Well I'm afraid I do - it's to make as much money as you can, and then pay the affiliate enough to keep him sending you traffic. The ultimate was the sponsor with a payments page that always failed to make a charge - that way he got all the benefits of the free traffic from his "affiliates", and he didn't have the bother of running a paysite.

[Kamilla]

Also, it seems that quite a few sponsors don't offer PPS but PPA. And that makes a big difference.

[gelai18]

what does PPA means kamilla?

[msacras]

pay per active member

[fresh]

Originally Posted by Kamilla

Also, it seems that quite a few sponsors don't offer PPS but PPA. And that makes a big difference.

which sponsors are those?