How's this for a marketing concept?

[Head Boy]

So I was talking to guy earlier today, and it seems that he's put a car up for sale on a website. He paid £75 for the listing, and the entry stays there until it's sold. If they sell it, then they refund £60, but if he sells it elsewhere, then he gets nothing back.

It seems to me to be the exact opposite of the normal method, and it rewards failure.

[rogue]

its a good idea, it stops people selling elsewhere then fraudently grabbing the cash back from the site

[Head Boy]

It's a great idea - it means you get £75 if you don't sell the vehicle, but only £15 if you do sell it.

[kaktusan]

so, i would pray not to sell it?

doesn't seem right as strategy, but if you have extra gains from the site like selling and promoting other stuff and $15 per sale is fine to cover hosting, bandwidth and few beers

[Lipshtich Lady]

Originally Posted by Head Boy

So I was talking to guy earlier today, and it seems that he's put a car up for sale on a website. He paid £75 for the listing, and the entry stays there until it's sold. If they sell it, then they refund £60, but if he sells it elsewhere, then he gets nothing back.

It seems to me to be the exact opposite of the normal method, and it rewards failure.

the key is - If they sell it. He is not telling you they probably take a commission from the sale from buyer or seller. So they want to give you incentive to keep the sale on their site.