Do you reg a name to attract surfers, or to promote a paysite?

[Head Boy]

It's the lack of interest in threads like the milky-whites one I started recently that prompted me to ask this question. I guess there is no single answer, because I've registered names to promote a single paysite, and I don't include any links to any other sponsors on the pages. It's the more general ones tha interest me.

I believe that it's the affiliates job to sell tour clicks to filtered traffic - the sponsor can then do the job of closing the sale. Now this means that I need to attract suitable traffic in the first place. Most webmasters seem to believe that this requires paysite related keywords in the domain name - it's obviously useful to own the name bigboobs.com if you want to promote big naturals. But how about pulling in surfers who are looking for something unusual, and then getting them to take tours that attract them. This could give you a chance to sell to a surfer who isn't just looking for more free content for the sites he's been looking at for months.

I registered MilkyWhites.com because I thought it was a catchy phase for both mainstream or porn, and this gives me a chance to run a porn site for a year or so, and then switch to mainstream if I want to, but that leaves me with the problem of deciding how to use the site, and the sponsors to promote. Without much research or thought, I can see three possibilities -

Lactating boobs - this seems to be the obvious one.

Etiolated girls - which could cover teen and goth sponsors to give a nice spread of possibilities

White teeth - nice for cock biting and other oral sites.

Now MilkyWhites.com is not a fantastic example I agree, but I think it's well worth registration fee, and I suspect many webmasters would pass it by because they couldn't relate it directly to a sponsor. I think of it as a way to attract porn surfers primarily.

[daedal]

I generally always register domains to attract the surfer, I have always felt domains for sponsors will be the sort of sites the 'average' surfer will just ignore.

A domain registered for a surfer is generally something that can catch someones eye as they are browsing search results, which for me means they are more likely to visit the sponsor because I have caught their interest in the first place.

Because I tend to concentrate on mainstream sites I would see the potential of MilkyWhites.com from a mainstream point of view, but MilkyWhites.com could be used for various niches, could even be used for black or interracial sites because of the Milky Whites reference.

[Head Boy]

Mainstream would put a higher value on the name than porn imho.

[BadWolf]

I do both. I'm building a surfer oriented site right now with several niches to filter traffic. I'm also grabbing domains oriented towards specific paysites.

[Jmart]

now that i've been buying a lot more brandable domains I am using them with the intent to attract the surfer. I make the name up to somewhat relate to the niche I'm using it for. every now and then I will reg a name for one particular sponsor. for instance if i'm promoting bangbus.com and the .net is available i'll pick it up and target the keyword bang bus or get a domain with the paysite name in it like bangbusxxx.com. that away your getting highly targeted traffic for that one paysite and if you get up on the first page for that keyword you'll get a lot of sales.

for your milkywhites i would definitely use it for pale gothic white chicks. i think it fits best for that. it almost works for lactation, but the whites part is just throwing it off for that. no one (that i know of anyways) refers to milk as white. want some white with those oreos? see..it just doesn't sound right. for teeth, no one refers to them as milky, so that just doesn't work either.

[pam]

Once a month I go through my logs and look at the top 10 phrases that are searched for on about 25 sites. I take the ones that are searched for the most and buy the 2-4 word domain name.

I put my own parking page on it while it sits in limbo until I get the time to build a site around it. I add the links to a handful of my sites to get some search engine placement and ranking. Once I go to build the site I have a nice little setup in place.

[theNewGuy]

i try to think up something kinda easy to remember, I have not yet reg'd any domain name specifically for a sponsor/site (i think that might kinda limit me). I do like pams procedure though and I have been looking at some stats and considering that process in the future.

[Head Boy]

Search phrases are not always the phrase surfers use for direct navigation. For example, bigboobs.com is a great name, boobsbig.com is pretty indifferent imho, but surfers may search for "boobs big" to give emphasis to the boobs word. You should also watch out for plurals, again the best type-in value may not be the same as the search value. Looking at server stats has been recognised as a good source of ideas for domain names for quite some time, but it's getting much harder to find the optimum domain names now.

The drop lists are full of seach phrase names that obviously got no traffic, so use the results as suggestions rather than definitives.

[pam]

If a single person searches for "boobs big" then it would not be worth it. But if 100+ people in a month search for "boobs big" and they aren't from the same IP then it's well worth it to register the domain. One sale and I get back my $7.05 and then some.

But what works for me may not work for others.

[Head Boy]

I don't believe that the domain name is the most important factor in search ranking any more, that may be why others don't agree with me.

[tonigt]

i register mine based not on if fits a paysite to promote but more on possibility to be developed into paysites, and that can be used with more then 1 paysite to promote.

[PornoPimp]

I will usually reg domain names for different purposes.

Some registrations would be for developing a brandable site, which I would choose a name for that would be memorable \ catchy. Like "BigTitPalace.com" for example.

Others would be for ranking well for keyword phrases, similar to what Pam said... top searched terms that might get bolding on google searches [the url part], and carry more 'weight' because the keywords are in the domain as well as titles \ pages. "HotNakedTeens.com" for example, to target "hot naked teens" and variations.

As for putting a sponsor's name in a domain... I don't think that is the best idea, for one copyright issues, and other than that I think if the surfer is searching for that paysite, they are going to be clicking on the first result or two in google (which is most likely the paysite itself). OTOH, if you could rank higher than the paysite itself, well then that is naturally BANK TIME in terms of sales and traffic :P

Lastly, one might just grab up domains that seem like they are worth something, and you could flip later on (as I'm quite sure you do often :P)


Thats my take on it

Cheers,
PornoPimp

[ScreaM]

I do both but mostyl to attract surfers.

[gamemint]

If i ever get into creating a site, it has to be based on who i put on the site, for example, i have naughtyz.com, i would probably try to attract naughty teens, naughty sluts..lesbians blah blah ...

[daedal]

I do sometimes look at the search phrases in my logs to see what people search for and have occasionally registered a domain relevant to what they have searched for.