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Old 02-12-2008, 10:19 AM   #1 (permalink)
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Increase Sales & Traffic by Writing Right

No one reads text, right? You might just be surprised how many surfers take a look at text before they hit a sponsor link. While most people do skim text on the page, whether it's a TGP or a blog, targetted text can lead to a pleasant increase to your sales and traffic.

There are a few methods you can employ to have your surfers feeding out of your hand, and the search engines knocking at your door. The first I'll go over is preselling, the second is keyword optimization, and the third is matching the voice of your text to the niche / site you're selling.
Preselling Your Surfer

The difference between 1:1000 and 1:300 can all depend on whether you are giving your surfer what they want and giving them the trust that they need to buy. Preselling doesn't have to be complicated – it can be as simple as a descriptive text link (e.g. See lesbian sex videos with gorgeous girl on girl fucking action) or as complicated as giving a mini review of the site.

Preselling your surfer will help them to pick out exactly what they're interested in, making it more likely that they will turn into a sale. This works even if your surfers only skim the text – just bring out the phrases you want them to latch onto by making them bold, italicized, or even making bulleted lists of your main points.

Keyword Optimization

Chances are, if you've been running your sites for long you have heard every bit of SEO advice in the world. I'm not going to go that indepth as to all of the strategies you can use to attract more traffic from the SE's. What I will do is go over a few simple ways to optimize your keywords in order to attract the targetted traffic that will bite on the porn that you feed them.

The easiest way to do this is to really look at your sponsors – see if there's any particular type of micro niche that they really focus on, then use a number of two and three word phrases that will get the traffic looking for that particular micro niche. Going off of a lesbian example, instead of lesbian porn you might want to focus on lesbian bdsm if you are sending traffic to a fetish lesbian site, or lesbian milfs if the girl on girl action features older women.

You can use bold and italic formatting to bring attention to the phrases as well, similar to the way you would with the preselling.

Text Voice

The last part involves matching the style of your writing to the text of the landing page or the tour page. Look at the phrases they use on the tour – are they using specific micro niche phrases (like ladyboy for the shemale niche or classic in the vintage niche)? You will want to match the types of phrasing they use in order to make a smooth transition over from your site to their tour.

If you are more interested in speaking to the niche audience in general as opposed to targeting it to a specific tour, one of the best things I've found to do is read forums dedicated to the niche. The people there will give you all the proper terminology and phrasing that lovers of the niche use – allowing you to have the surfers relate to you on their level as opposed to an impersonal relationship. They will see you as a fellow niche lover, and be more apt to follow your suggestions as far as quality sites.

From: TGP Factory | Increase Sales and Traffic by Writing Right
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Old 02-12-2008, 02:04 PM   #2 (permalink)
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AWESOME ARTICLE!!
thanks for sharing it with us!!
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Old 02-12-2008, 03:33 PM   #3 (permalink)
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Nice read, bookmarked
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Old 02-12-2008, 03:57 PM   #4 (permalink)
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Excellent advice, especially the part about "voice" - it can make such a difference.
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Old 02-12-2008, 11:50 PM   #5 (permalink)
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Great post. If you're going to take the time to write text, why not take an extra few minutes to make it worthwhile.
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Old 02-12-2008, 11:57 PM   #6 (permalink)
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also make sure your keywords match your sponsor or what your trying to sell. I think that's important.
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Old 02-13-2008, 12:09 AM   #7 (permalink)
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Great post!

Thanks for the info!
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Old 02-13-2008, 06:14 AM   #8 (permalink)
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Cheers for that, the keyword part really helps.
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Old 02-15-2008, 02:54 AM   #9 (permalink)
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Nice reading , that helps
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Old 02-15-2008, 03:21 AM   #10 (permalink)
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very informative article
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Old 02-15-2008, 05:27 AM   #11 (permalink)
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Nice reading man tnx!
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Old 02-15-2008, 07:18 AM   #12 (permalink)
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nice read, thanks for posting.
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Old 02-15-2008, 03:22 PM   #13 (permalink)
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Yes, this is very important. I am especially interested in the concept of preselling because this is used a lot in mainstream marketing, and not as much from what I can tell in adult marketing. If you have a page that links to a sponsor site, for example, which do you think would sell better:

This is one of the hottest shemale sites I have ever seen. I love watching these sexy trannies suck each other's rock hard cocks and fuck each other's tight asses. Click Here to check out one of my favorite sites. But if that's not your thing, you can try this one or this one.

Shemale hotties go wild at this site! Click Here Now!

Neither of the two examples above are completely perfect or completely bad, but the first example gives more spider food, is more like a trusted friend talking to the surfer than a salesman, and offers alternatives to the main site (which is probably okay on your traffic traps as long as the TOS allows you to market other sponsors on the same page as theirs). In addition, the first example paints a vivid picture in the surfer's mind and is more likely to make the surfer want to check it out. This can make a big difference in sales.

If you're not good at writing erotic text, or even if you're average but not great, this is one of the cheapest services you can outsource in the adult industry. You could probably get someone to write text for you for as little as two cents a word. Some people are just prolific erotic writers.

Regardless of how you do it, it's very very important. It makes a difference in SE traffic, which I have heard from numerous sources is the best converting traffic there is.

Drew
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Old 02-15-2008, 05:07 PM   #14 (permalink)
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Quote:
Originally Posted by Drew78 View Post
Yes, this is very important. I am especially interested in the concept of preselling because this is used a lot in mainstream marketing, and not as much from what I can tell in adult marketing. If you have a page that links to a sponsor site, for example, which do you think would sell better:

This is one of the hottest shemale sites I have ever seen. I love watching these sexy trannies suck each other's rock hard cocks and fuck each other's tight asses. Click Here to check out one of my favorite sites. But if that's not your thing, you can try this one or this one.

Shemale hotties go wild at this site! Click Here Now!

Neither of the two examples above are completely perfect or completely bad, but the first example gives more spider food, is more like a trusted friend talking to the surfer than a salesman, and offers alternatives to the main site (which is probably okay on your traffic traps as long as the TOS allows you to market other sponsors on the same page as theirs). In addition, the first example paints a vivid picture in the surfer's mind and is more likely to make the surfer want to check it out. This can make a big difference in sales.

If you're not good at writing erotic text, or even if you're average but not great, this is one of the cheapest services you can outsource in the adult industry. You could probably get someone to write text for you for as little as two cents a word. Some people are just prolific erotic writers.

Regardless of how you do it, it's very very important. It makes a difference in SE traffic, which I have heard from numerous sources is the best converting traffic there is.

Drew
Great comments, and you're indeed right... outsourcing text is incredibly cost efficient. I outsource text writing on a variety of topics in both adult and mainstream to a superb writer, Tiffany. Any one who needs writing services, especially paysite review sites or blogs, you'll definitely get your money's worth. Take a few minutes to check her out: Sultry Services - Adult Copywriting
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Old 02-15-2008, 07:45 PM   #15 (permalink)
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I like the whole "text voice" philosophy. Thanks for the article!
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Old 02-15-2008, 08:56 PM   #16 (permalink)
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Thanks for the tips. Keep it up
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Old 02-15-2008, 10:24 PM   #17 (permalink)
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great info, keep sharing, i love this article.
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Old 02-27-2008, 06:26 PM   #18 (permalink)
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TGPFactory i want to thank you for recommending the writer. I am looking for someone to outsource some adult writing.
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Old 02-27-2008, 10:35 PM   #19 (permalink)
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A nice article
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Old 02-27-2008, 10:35 PM   #20 (permalink)
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Quote:
Originally Posted by gusman10 View Post
TGPFactory i want to thank you for recommending the writer. I am looking for someone to outsource some adult writing.
Welcome to the pond
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