Study: ROI of SEO higher then PPC

Kappi · 09-15-2005, 05:55 AM

Hey guys, I came by this report, I`m sure its of some interest for you

A study done by iProspect says that SEO is more cost effective then PPC advertising. iProspect asked marketresearch company Jupiter to interview n=138 marketeers and found out that 35% of them said to get a highter ROI out of SEO than when using PPC. 11% said the that it was the other way around. Read the whole article here:
PDF file
or the source site with more interesting articles and tools

Baldbastard · 09-16-2005, 02:06 PM

The 11% is the worry! I wonder where there budgets being blown

09-15-2005, 05:55 AM	#1 (permalink)
Kappi Working.. Join Date: Aug 2005 Location: The Netherlands Posts: 1,285 Points: 189	Study: ROI of SEO higher then PPC Hey guys, I came by this report, I`m sure its of some interest for you A study done by iProspect says that SEO is more cost effective then PPC advertising. iProspect asked marketresearch company Jupiter to interview n=138 marketeers and found out that 35% of them said to get a highter ROI out of SEO than when using PPC. 11% said the that it was the other way around. Read the whole article here: PDF file or the source site with more interesting articles and tools Last edited by Kappi : 09-15-2005 at 06:07 AM.

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09-16-2005, 02:06 PM	#2 (permalink)
Baldbastard -------------------------- Join Date: Oct 2003 Location: Sydney Posts: 2,168 Points: 220	The 11% is the worry! I wonder where there budgets being blown